Are you a strategic content marketer with a knack for storytelling and a passion for driving engagement? An Auckland-based tech company is looking for a Content Marketing Manager to lead the development of compelling content strategies that connect with industry leaders globally.
About the Role:
This role sits at the intersection of content strategy and execution, shaping how the company communicates its value proposition in the their space. You’ll collaborate with digital and creative teams to bring ideas to life, developing thought leadership content and lead-generation campaigns that support business growth.
Key Responsibilities:
- Develop and execute B2B content strategies that drive demand and lead conversion.
- Create high-quality content, including white papers, case studies, website copy, and product messaging.
- Work closely with sales and product teams to align content with customer journeys and business goals.
- Optimise website and digital content to enhance engagement and conversion rates.
- Analyse content performance metrics to inform strategy and continuous improvement.
- Stay ahead of industry trends to ensure the company maintains a strong market position.
- 4+ years of experience in B2B content marketing, ideally within SaaS or tech.
- A strategic thinker with a strong understanding of B2B buying cycles.
- Exceptional copywriting skills across multiple content formats.
- Experience in creating content that drives lead generation and conversions.
- Strong project management skills, able to juggle multiple content initiatives.
- Data-driven mindset with a focus on performance optimisation.
- Collaborative and agile, comfortable working in a fast-paced environment.
