Thank you to everyone who attended our recent event, "Understanding Disinformation." We hope you found the discussions both useful and thought-provoking. For those who couldn't make it or would like a recap, here's a summary of the key points we covered. 

The Growing Problem of Disinformation 

Over the past few years, we've witnessed a significant increase in the spread of disinformation. This isn't just misinformation, where people unknowingly share false information. Disinformation is shared deliberately, often with the intent to mislead, confuse, or harm. It has become a pressing issue that affects individuals and organisations alike​. 

Definitions: Disinformation vs. Misinformation vs. Malinformation 

To better understand the challenges we face, it's essential to distinguish between these terms: 

• Disinformation: Intentionally false information shared to deceive. 
• Misinformation: False information shared without harmful intent. 
• Malinformation: Genuine information that is shared with the intent to deceive or manipulate, often by removing it from its original context​ 

The Role of Technology 

Technology plays a crucial role in amplifying disinformation. Social media platforms, in particular, can spread false information rapidly, reaching a wide audience in a short time. Automated accounts and bots are often used to increase the volume and reach of disinformation, creating the illusion that certain views are more widespread than they actually are​. 

Disinformation in New Zealand 

Our event highlighted how disinformation has evolved in New Zealand, with COVID-19 acting as a catalyst for various false narratives. The Disinformation Project has been actively monitoring these developments, focusing on public posts and open-source data to understand and counteract these harmful trends.

The Impact on Organisations 

Organisations are not immune to the effects of disinformation. It can lead to reputational damage, decreased trust among stakeholders, and even direct harm if disinformation targets a company's products or services. Understanding these threats is the first step in developing effective strategies to mitigate their impact​. 

Moving Forward 

As we continue to navigate this complex landscape, it's crucial to remain vigilant and informed. By understanding the mechanics of disinformation and its potential effects, we can better protect ourselves and our communities. The importance of clarity, purpose, honesty and holding true to professional and personal values is imperative in navigating these challenges.